Plusnet Brand Refresh
A new look and feel for an old brand. We ditched ‘Plusnet Joe’ in favour of something more… squishy
We started by reducing the brand to its core elements - Plusnet ‘Plink’ and the iconic Plus logo. We took these simple elements and created our new hero plus, a modern and tactile symbol of the brand.
We gave our hero plus a bunch of friends to play with. Plusses of all sorts of sizes, colours, textures, and weights to bounce off and play with.
And we created a consistent pink stage, an ownable backdrop against which we could set the action.
This plus also becomes a holding device for any other assets we want to feature in the work. The Plusnet word mark, SIMs, routers etc.
Then we worked with DBLG to bring our Plus to life. The result is an endlessly watchable, super satisfying ballet of squishy shapes.
Our new squishy pink world and its assets are making their way into Plusnet’s social, website, digital, and DRTV.
Providing a sandbox with a bunch of toys that we can adapt to future campaigns and promotions.